![]()
As a brief postscript to the series exploring Quick-UX and Credibility I would like to share a back of napkin sketch that I made at the beginning of the process that helped structure the series; and that I feel would be most instructive.
![credibility-napkin-sketch_thumb[3]]( "credibility-napkin-sketch_thumb[3]")
This series’ exploration of Credibility has been a long one, but not an undeserving subject. Credibility, and being able to quickly assess it for an online product, is critical in the increasingly complex ‘web of apps.’
|
Likexo
![00_likexo_homepage_thumb[4]]( "00_likexo_homepage_thumb[4]")
(before / after)
|
|
None / Average
0 / 0.75
|
|
No Obvious Typos
|
no / yes
|
|
General Contact Info Provided
|
no / yes
|
|
Telephone Contact Info Provided
|
no / yes
|
|
Physical Address
|
no
|
|
About Us with Team Member Bios
|
no / yes
|
|
Team Member Bios have Direct Contact Information
|
no / yes
|
|
|
ConvertFiles
![00_convertfiles_homepage_thumb[2]]( "00_convertfiles_homepage_thumb[2]")
|
|
(Barely) Low
0.325
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
no
|
|
Physical Address
|
no
|
|
About Us with Team Member Bios
|
no
|
|
Team Member Bios have Direct Contact Information
|
no
|
|
|
IndyBudget
![06_indybudget_homepage_thumb[2]]( "06_indybudget_homepage_thumb[2]")
|
|
(Barely) Low
0.325
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
no
|
|
Physical Address
|
no
|
|
About Us with Team Member Bios
|
no
|
|
Team Member Bios have Direct Contact Information
|
no
|
|
|
ToRSS
![04_torss_homepage_thumb[2]]( "04_torss_homepage_thumb[2]")
|
|
(Barely) Low
0.325
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
no
|
|
Physical Address
|
no
|
|
About Us with Team Member Bios
|
no
|
|
Team Member Bios have Direct Contact Information
|
no
|
|
|
Chart.ly
![00_chartly_homepage_thumb[2]]( "00_chartly_homepage_thumb[2]")
|
|
(Solidly) Low
0.325
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
no
|
|
Physical Address
|
no
|
|
About Us with Team Member Bios
|
no
|
|
Team Member Bios have Direct Contact Information
|
no
|
|
|
Pogby
![00_pogby_homepage_thumb[2]]( "00_pogby_homepage_thumb[2]")
(before / after)
|
|
(Solidly) Low / Average
0.325 / 0.75
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
no / yes
|
|
Physical Address
|
no
|
|
About Us with Team Member Bios
|
no / yes
|
|
Team Member Bios have Direct Contact Information
|
no / yes
|
|
|
TechCrunch
![00_techcrunch_home_thumb[2]]( "00_techcrunch_home_thumb[2]")
|
|
Average
0.45
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
no
|
|
Physical Address
|
no
|
|
About Us with Team Member Bios
|
yes
|
|
Team Member Bios have Direct Contact Information
|
no
|
|
|
Mashable
![00_mashable_homepage_thumb[2]]( "00_mashable_homepage_thumb[2]")
|
|
Average
0.575
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
no
|
|
Physical Address
|
no
|
|
About Us with Team Member Bios
|
yes
|
|
Team Member Bios have Direct Contact Information
|
yes
|
|
|
GigaOM
![00_gigaom_homepage_thumb[2]]( "00_gigaom_homepage_thumb[2]")
|
|
Average
0.625
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
yes
|
|
Physical Address
|
no
|
|
About Us with Team Member Bios
|
yes
|
|
Team Member Bios have Direct Contact Information
|
no
|
|
|
ThumbTack
![00_thumbtack_homepage_thumb[2]]( "00_thumbtack_homepage_thumb[2]")
|
|
Average
0.75
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
yes
|
|
Physical Address
|
yes
|
|
About Us with Team Member Bios
|
no
|
|
Team Member Bios have Direct Contact Information
|
no
|
|
|
MakingOf
![00_makingof_homepage_thumb[2]]( "00_makingof_homepage_thumb[2]")
|
|
Average
0.45
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
no
|
|
Physical Address
|
no
|
|
About Us with Team Member Bios
|
yes
|
|
Team Member Bios have Direct Contact Information
|
no
|
|
|
Etsy
![00_etsy_homepage_thumb[2]]( "00_etsy_homepage_thumb[2]")
|
|
High
0.825
|
|
No Obvious Typos
|
yes
|
|
General Contact Info Provided
|
yes
|
|
Telephone Contact Info Provided
|
no
|
|
Physical Address
|
yes
|
|
About Us with Team Member Bios
|
yes
|
|
Team Member Bios have Direct Contact Information
|
yes
|
|
|
|
Quick-UX Credibility
|
|
|
|
No Obvious Typos
|
+0.15
|
|
General Contact Info Provided
|
+0.175
|
|
Telephone Contact Info Provided
|
+0.175
|
|
Physical Address
|
+0.25
|
|
About Us with Team Member Bios
|
+0.125
|
|
Team Member Bios have Direct Contact Information
|
+0.125
|
|
|
|
|
|
|
|
Quick & Useful
Quick-UX Credibility is a measure of the starting point, the foundation of a product’s Credibility. How products, and the people behind them, strengthen, or erode, their trustworthiness through their subsequent actions governs the Credibility imparted to the product’s consumers over time, through extended exposure to the product. However, this extended exposure is only achievable after these products have successfully enticed and converted their visitors into returning readers, by way of a comprehensive User Experience, in significant part due to an initial demonstration (or lack) of Credibility.
And until next week, when the exploration and discussion of products, user experience, modular innovation, startups, or perhaps something quite new, enjoy reviewing the products and ensuing discussions of this series, and see you then.
Enjoy!
Jeremy Horn
The Product Guy
Posted in user experience Tagged: chartly, convertfiles, credibility, etsy, gigaom, indybudget, Likexo, makingof, mashable, pogby, quick-ux, rubric, techcrunch, thumbtack, torss, update, usefulness, user experience, ux
![]()
As a brief postscript to the series exploring Quick-UX and Credibility I would like to share a back of napkin sketch that I made at the beginning of the process that helped structure the series; and that I feel would be most instructive.![credibility-napkin-sketch_thumb[3]](http://theproductguy.files.wordpress.com/2009/08/credibilitynapkinsketch_thumb3.gif?w=400&h=319 "credibility-napkin-sketch_thumb[3]")
![00_likexo_homepage_thumb[4]](http://theproductguy.files.wordpress.com/2009/08/00_likexo_homepage_thumb4.gif?w=112&h=110 "00_likexo_homepage_thumb[4]")
![00_convertfiles_homepage_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/00_convertfiles_homepage_thumb2.gif?w=129&h=129 "00_convertfiles_homepage_thumb[2]")
![06_indybudget_homepage_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/06_indybudget_homepage_thumb2.gif?w=135&h=130 "06_indybudget_homepage_thumb[2]")
![04_torss_homepage_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/04_torss_homepage_thumb2.gif?w=134&h=131 "04_torss_homepage_thumb[2]")
![00_chartly_homepage_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/00_chartly_homepage_thumb2.gif?w=134&h=126 "00_chartly_homepage_thumb[2]")
![00_pogby_homepage_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/00_pogby_homepage_thumb2.gif?w=161&h=136 "00_pogby_homepage_thumb[2]")
![00_techcrunch_home_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/00_techcrunch_home_thumb2.gif?w=170&h=130 "00_techcrunch_home_thumb[2]")
![00_mashable_homepage_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/00_mashable_homepage_thumb2.gif?w=188&h=128 "00_mashable_homepage_thumb[2]")
![00_gigaom_homepage_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/00_gigaom_homepage_thumb2.gif?w=186&h=131 "00_gigaom_homepage_thumb[2]")
![00_thumbtack_homepage_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/00_thumbtack_homepage_thumb2.gif?w=179&h=90 "00_thumbtack_homepage_thumb[2]")
![00_makingof_homepage_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/00_makingof_homepage_thumb2.gif?w=189&h=129 "00_makingof_homepage_thumb[2]")
![00_etsy_homepage_thumb[2]](http://theproductguy.files.wordpress.com/2009/08/00_etsy_homepage_thumb2.gif?w=138&h=130 "00_etsy_homepage_thumb[2]")
